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“I lost it all, rebuilt from zero, slept in my car, learned who my real friends were, fought for my life — and still built a seven-plus-figure business and exited. The 22-Day Number is the system I wish I’d had: simple math, daily targets, predictable outcomes.”

I didn’t start with a safety net; I started with pressure.
There was a season when I was choosing between gas and groceries. I slept in my car. I learned what it feels like when the people you thought would show up… don’t. Later, I faced major medical issues and had to fight for my life while still showing up for clients and a team. That kind of season changes you. It makes you practical. It makes you allergic to fluff.

In 2015, I started DC Dog Sitter with one client and a promise:
take care of people’s pets the way I want mine cared for, pay a living wage, give back to our community. No investors. No shortcuts. Just steady work: clear pricing, tight operations, and showing up when it’s hard. We did the boring things right and grew — all the way to a seven-plus-figure business. In 2021, I handed the company to a new owner and closed that chapter proud of what we built.

I also learned what not to do. I spent $20,000 on “coaches” who talked big and delivered little. That’s when the lightbulb went on: the system is stacked against regular people and small business owners. There’s a lot of noise online; not enough execution.

So I built Live Your Financial Dreams (LYFD) to flip the odds.
At the center is one simple idea: your 22-Day Number — a daily target that tells you exactly what to do next. Hit it, and cashflow stabilizes. Stress drops. Options open up. The same engine works for individuals and business owners — different speed, same clarity.

What members actually see

  • Level 1 — Standard: Most members clear 1–3 debts in 30 days and unlock $1,000+/mo in extra cashflow.
  • Level 2 — Premium (Individuals): $1,000–$3,000/mo within 30–60 days with 1:1 strategy and a simple dashboard.
  • Level 3 — VIP (Owners): 30%+ sales growth in 30–60 days with monthly 1:1 and dashboards.

I priced LYFD to be affordable on purpose. No upsells.
If you want speed and hands-on help, start with Premium. Prefer DIY with support? Start with Standard. Either way, you’ll stop guessing, start hitting your number, and feel the pressure lift.

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For Business Owners

7-Day Do-The-Work Guarantee on every level. No refunds beyond 7 days. Results vary by effort and starting point (cohorts 2023–2025).